ZTE today officially launched a new brand nubia, mainly located in the social channels of high-end smart phones, and the establishment of an independent team to operate independently, ZTE released outside for the first time in the Group’s brand ZTE The new brand.
It is reported that the new brand nubia Chinese name Nubia, will be the first based on the domestic market by the subsidiary of ZTE separate operators, an important position in the high-end smartphone social channels by an independent team of operators, as existing ZTE mobile phone brands complement and extend. He Shiyou, ZTE executive vice president, said the release of the new brand for the beginning of the strategic plan, and will not affect the operation and management of the existing ZTE brand products.
According to reports, the first the nubia brand of intelligent machines (internal code Z5) 5-inch screen, equipped with a quad-core CPU is expected by the end of December sale.
Ni Fei, general manager of ZTE’s mobile products nubia brand will serve as general manager. He said the, nubia new brand will use a combination of online mall and physical experience store sales, first experience points in a second-tier cities layout entities.
ZTE plans mobile phone business revenue exceeded 100 billion yuan in the next three years, accounting for 50% of the proportion of Group revenue increased to open market sales accounted for 50% of 2015 and strive to enter the top three in the global smartphone.
The research firm IDC statistics show that in the third quarter of this year, ZTE smartphone shipments of 7.5 million, for the first time rose to the fourth of the global smart phone vendor.
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